Olly is on a mission to create pretty lingerie with limited impact on the environment. Their lace is created from recycled fibres which not only reduces waste, but also saves 80% electricity compared to traditionally created lace.
Olly aims to source as many of its materials as locally as possible to limit their transport carbon footprint. Currently, their laces, hooks, straps and sliders all come from the EU, but they have hopes to expand this to also include their cotton, which is currently very hard to source from Europe.
Using recycled lace, made from scraps of fabric their factory would have otherwise thrown away, means Olly lingerie is giving a new life to existing waste material. Their factory takes these production scraps and grinds them down mechanically. A thread is woven from this fibre, which then becomes the lace used in Olly’s lingerie. Using recycled lace drastically reduces the impact of Olly’s lingerie, but it does also mean that their lingerie will emit microplastics in the same way that traditional lace does. We therefore suggest washing Olly’s lingerie using a Guppy Bag that will keep all microplastics out of our waterways.
Olly’s packaging is entirely plastic-free. It uses FSC certified recycled cards manufactured in France, and is printed using vegetable inks.
The team at Olly have carefully selected their materials to ensure limited water consumption and pollution. Choosing to use GOTs certified organic cotton means 91% less water is used in the growing of Olly’s cotton compared to traditional cotton. Their recycled lace also saves 90% water, compared to the traditional water-hungry virgin lace production. Additionally, they choose to use OETEX certified dyes, which means the dyes used on their fabrics have been certified to not be harmful to people or the planet.
Olly works with a factory in Hungary to make their undies and all workers are paid the Hungary minimum wage. The Olly team makes regular visits to the factory to verify that workers' conditions are upheld.